Case Study
How We Made Janssen Cosmetics’s Sites Faster
CLIENT
Janssen Cosmetics
PLATFORM
WordPress + WooCommerce
SERVICES
Speed optimization, WordFence security rollout.
The Challenge
Janssen Cosmetics ran two separate WordPress sites, both on an outdated theme not built for speed.
Plugins conflicted with each other, and pages loaded slowly, especially on mobile. Products lived in separate databases, so every update had to be synced by hand.
The Solution, in Three Phases
Phase 1: Migration and Cleanup
We moved both sites onto one server. Pages, products, and users merged into a single data source. A lightweight theme went in at the same time, along with only the plugins still needed.
Phase 2: Rebuild on Divi
We rebuilt the site on Divi. Product search and visibility rules were optimized for how cosmetics shoppers browse. Custom elements made picking sizes and variants easier.
Phase 3: Security and Caching
Wordfence went in for security. WP Rocket went in for caching. Together, they locked in the speed gains from the rebuild.
The Results in Numbers
Three things matter most to a visitor: how fast a page loads, whether it holds still while loading, and how fast it responds to a tap. Here’s the improvement at every stage.
What our client says
“We didn’t need a whole new website, we needed our current one to work better. ebusiness WP found exactly what was slowing us down and fixed it without disrupting anything on our end. Our site feels completely different now, and it’s reassuring to know it’s more secure too.”
Lesti Huff