Case Study
Waterford Event Rentals × WebWorx × ebusiness WP
How ebusiness WP Extended Goodshuffle Pro for Waterford Event Rentals
CLIENT
Waterford Event Rentals
DELIVERED WITH
Tori Bogardus Tansill, WebWorx, Inc.
PLATFORM
WordPress
+ Goodshuffle Pro
TECHNOLOGY
Easy Pop Select by ebusiness WP
The Opportunity
Waterford’s linen inventory ran on WooCommerce and Goodshuffle Pro, and every size showed up as its own product with the same photo. Shoppers had to sort through dozens of near-identical listings just to pick a size.
Grouping those options into one clean view called for custom backend development, so designer Tori Bogardus Tansill of WebWorx brought in a development partner to build it.
The Solution:
Easy Pop Select
Goodshuffle Pro didn’t offer a way to group these options together, but ebusiness WP already had the solution. Easy Pop Select is our proven configuration technology that brings every color, size, and price for a product family into a single, guided popup, making complex rentals simple for customers to navigate.
Recommended by Goodshuffle Pro, ebusiness WP brought that same proven solution to Waterford. We implemented Easy Pop Select, guided the team in organizing products into the collections and packages needed to support the experience, and tailored the interface to fit Waterford’s brand and website.
Bringing Easy Pop Select to Life
for Waterford Event Rentals
A clean popup takes real technical work behind the scenes. Our team moved fast and handled:
Mapped Product Variations
Connected every linen color and size to its matching package, allowing Goodshuffle Pro to feed accurate product data into Easy Pop Select.
Simplified the Popup Display
Removed repeated collection names to create a cleaner, more focused browsing experience.
Improved Option Comparison
Reworked the color fields so shoppers can compare every option at a glance.
Created Individual Size Products
Built separate products for each size available within every linen style.
Built Linen Color Packages
Created a Goodshuffle Pro package for every product color across all available styles.
Updated the Live Catalog
Added the new products to the appropriate collections and updated the live site.
Refined the Shopping Experience
Improved the customer journey from the first product click through checkout.
The Result
Launched right before spring wedding season, with a strong customer response.
A shopping experience that fits naturally alongside Goodshuffle Pro’s built-in tools.
“I do everything from small sites to high-end custom builds, but there’s always a piece or two, usually backend programming, that’s outside what I’m comfortable handling myself. That’s where ebusiness WP comes in. For Waterford, they were amazing. It was a fast turnaround on everything I asked for, and a great partnership to build exactly what the client needed.”
Tori Bogardus Tansill
WebWorx, Inc.
Want a Cleaner Product Page and
a Sharper Shopping Experience?
If your WordPress store has products that need more than a single popup to make sense, custom colors, sizes, or bundles, we can bring Easy Pop Select to your catalog too.
- Fewer abandoned carts from missing items
- A shopping experience that matches how your customers actually buy
- Proprietary technology built around your catalog, not a generic template
- Full documentation so your team stays independent